Full-stack product & platform engineering

Designing, engineering, and scaling mission-critical web platforms.

I’m Ryan Eddie, operating as ryaneddie.co.uk — a senior web developer who owns the entire lifecycle from discovery and UX architecture through PHP, JavaScript, and Node.js delivery. Expect accessible interfaces, robust data models, and automation that hardens revenue operations.

Lifecycle builds delivered
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Operations-ready portals and marketing ecosystems.

Avg. launch window
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From roadmap to production using iterative sprints.

Stakeholder rating
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Transparent communication, proactive documentation.

Expanded expertise

Deep skills across strategy, engineering, and enablement.

Each engagement is anchored in technical rigour — from information architecture and service design through production-grade PHP, JavaScript, and Node.js delivery, supported by analytics and enablement that keep teams operating confidently.

Product Strategy

Align tech decisions with commercial targets using evidence-led roadmaps.

  • Product discovery workshops & JTBD mapping
  • Value proposition & positioning frameworks
  • Prioritisation matrices & KPI definition
  • Risk assessment, compliance guidance, and SEO/analytics alignment

Experience Design

Component-led interfaces engineered for accessibility, performance, and maintainability.

  • Interaction design, rapid prototyping, usability testing
  • Design systems & token architecture in Figma, Tailwind, and design tokens
  • Microcopy, content strategy, and localisation support
  • Accessibility audits (WCAG 2.2 AA) & inclusive UX

Engineering

Robust PHP, JavaScript, and Node.js foundations with automation and API integrations.

  • Modular MVC architecture & secure authentication (OAuth2, JWT)
  • Billing logic, recurring payments, and reconciliation flows
  • API integrations (REST, GraphQL, Express, Next.js)
  • Testing pipelines, observability, and performance tuning

Data & Intelligence

Make smarter decisions with unified dashboards and analytics storytelling.

  • Metrics layer design, warehouse ops, and ETL orchestration
  • Embedded analytics, forecasting, and cohort analysis
  • Data governance, GDPR compliance, retention policies
  • Executive reporting and stakeholder enablement decks

Automation & DevOps

Streamline delivery with CI/CD, infrastructure as code, and monitoring.

  • CI pipelines (GitHub Actions, GitLab CI) and zero-downtime deploys
  • Container orchestration (Docker, Fly.io, Render, Railway)
  • Infrastructure as code with Terraform & Ansible
  • Alerting, incident response, and SLO management with NGINX/Apache optimisation

Enablement & Training

Equip teams with the knowledge to run and grow their platforms.

  • Notion/Confluence knowledge bases & playbooks
  • Workshops, office hours, and async video walkthroughs
  • Change management comms and stakeholder coaching
  • Success metrics tracking and quarterly optimisation plans
Signature engagements

Modular services that adapt to your roadmap.

Whether you’re launching a new product, rebuilding internal tooling, or levelling up client experiences, I tailor retainers and fixed-scope projects that balance velocity with governance.

Discuss your goals

Launch Accelerator

Discovery-to-launch partnership for new products and marketing ecosystems.

  • Research sprints, brand alignment, and content architecture
  • High-fidelity UI prototyped in Figma and implemented with semantic HTML5/CSS3 and React/Next.js
  • Analytics, CRM, and marketing automation integrations

Portal & Dashboard Suite

Secure client or internal portals with billing, document management, and insights.

  • Role-based access, audit trails, and granular permissions
  • Bill management with reminders, reconciliation, and exports
  • Realtime dashboards, notification systems, and activity feeds powered by PHP, Node.js, and REST APIs

Automation & Intelligence Lab

Embed automation, AI tooling, and data visualisation into your workflows.

  • Process mapping, integration architecture, and proof-of-concept builds
  • AI-assisted content workflows and internal knowledge bases
  • Forecasting dashboards and executive summary packs using SQL optimisation and modern BI tools

Continuous Optimisation Retainer

Iterative improvements for established platforms with transparent velocity.

  • Monthly UX enhancements, performance tuning, and A/B testing
  • Accessibility audits, technical debt reduction, and refactoring across PHP, JavaScript, and Node.js stacks
  • Quarterly strategy reviews with roadmap alignment and CI/CD insights
Tooling ecosystem

A curated stack for reliability and insight.

From infrastructure to collaboration, I adopt tools that accelerate delivery and keep teams aligned. Expect clear documentation, automation, and analytics from day zero.

Discuss your environment

Engineering

PHP 8.x Node.js React Vue Tailwind CSS

Automation & AI

Zapier Make n8n OpenAI API LangChain

Data & Analytics

Metabase Looker Studio dbt BigQuery PostHog

Ops & Collaboration

Notion Linear Slack ClickUp Figma
Delivery framework

A proven rhythm that keeps momentum without sacrificing quality.

My process ensures clarity for every stakeholder, pairing async updates with collaborative workshops. Each phase concludes with tangible artefacts and decision points.

  1. Discover & align

    Stakeholder interviews, technical audits, and KPI mapping lead to a shared roadmap with measurable targets.

  2. Architect & prototype

    Information architecture, wireframes, and data models evolve alongside clickable prototypes and backlog grooming.

  3. Build & automate

    Iterative development with weekly demos, automated testing, and documentation of every release.

  4. Launch & empower

    Deployment orchestration, runbooks, enablement sessions, and post-launch analytics to inform the next sprint.

Results & feedback

Outcomes clients rely on.

From professional services to fintech, teams trust my independent practice at ryaneddie.co.uk to deliver polished experiences and automate complex operations. Here’s what they highlight.

Book an introduction

“Ryan rebuilt our client billing portal from the ground up. Within a month we reduced manual reconciliation by 80% and gained dashboards leadership finally trusts.”

Operations Director • Professional Services

“From UX research to PHP integrations and automation, Ryan orchestrated everything. The process felt calm, transparent, and relentlessly high quality.”

Founder • SaaS Platform

“Our internal teams still reference his documentation and Loom walkthroughs. The enablement work meant we could keep shipping without missing a beat.”

Head of Product • Membership Network